Voir la source de Lincoln Cadillac battle luxury rivals via Chinese market

Faded US luxury brands Lincoln and Cadillac are finding a new cachet in China, a lucrative market that could help power their comeback against German and Japanese rivals back home.<br><br>Ford is banking on this momentum to steal the thunder from Volkswagen's Audi, BMW, Toyota's Lexus and Daimler's Mercedes-Benz, which dominate the US luxury market, when it unveils a new version of the iconic Lincoln Continental at the Detroit auto show Tuesday.<br><br>The Lincoln Continental, first introduced in 1939 and pulled off the market in 2002, will return to replace the luxury MKZ sedan in an updated version equipped with a six-cylinder, 3.0-liter engine, according to a concept car presented at the New York auto show early last year.<br><br>The Lincoln Motor Company exhibit is shown on the first day of media preview days at the 2016 North American International Auto Show on January 11, 2016 in Detroit, Michigan �Bill Pugliano (GETT/AFP)<br><br>The split, winged grill will be replaced by a single, centered chrome grill. The car will be offered in front-wheel drive with an option for all-wheel drive, US automotive media have reported.<br>Lincoln also wants to distance itself from the pack by promoting its consumer services packaged in the "Lincoln Way" program.<br>"We want to tell the story of the brand," Kumar Galhotra, president of the Lincoln division, said in a phone interview.<br><br>Clearly, the company wants to capitalize on the Continental's prestigious past, when it was the [http://www.purevolume.com/search?keyword=vehicle vehicle] of choice for US presidents from the 1960s to 1980s.<br>The Continental will be marketed in the United States and China this year, but not in Europe.<br>- Still coveted in China -<br>Both Lincoln and Cadillac, the premium division of General Motors, are finding their reputations still have weight in the world's largest auto market, China.<br><br>Cadillac sold 62,630 vehicles in China by the end of October, 13.3 percent up from 2014.<br>Lincoln, in its first full year in China, sold 11,630 vehicles in 2015 and already has a network of 33 dealerships that it plans to double by 2020.<br>In the United States, the two legendary brands also seem to be regaining some allure.<br><br>Sales have grown, stemming some of the bleeding inflicted by the crushing domination of the European and Japanese luxury brands over the last decade.<br>Cadillac sold 175,267 vehicles last year, a gain of 2.6 percent from a year ago. [http://de.pons.com/�bersetzung?q=Lincoln&l=deen&in=&lf=en Lincoln] reported 101,227 vehicles sold, up a solid 7.1 percent, in line with the luxury market's 7.7 percent rise.<br><br>By contrast, BMW, the top luxury brand in the US market, saw sales gain last year by 1.8 percent, to 346,023 vehicles.<br>"Overall the luxury market is doing well," said Karl Brauer, an analyst at Kelley Blue Book.<br>While luxury cars represent only 10 percent of all vehicles sold in the Untied States, they generate 50 percent of profits because of their large profit margins, according to analysts.<br><br>Both Cadillac and Lincoln know they need to lure young, hip, well-heeled customers, rather than their parents. It is a challenge: in 2014, the average Cadillac customer was 59.5 years old, according to IHS Automotive.<br>Last year, Cadillac moved its headquarters to New York's trendy SoHo district in Manhattan, and features this new staging ground in its advertising.<br><br>Polishing its modern image, the 113-year-old brand became the first automaker to partner with New York's inaugural men's fashion week last year.<br>Cadillac is offering personalized models in each luxury segment, borrowing a successful tactic used by German competitors.<br>The brand has targeted the sale of 500,000 vehicles per year and will create eight new models by 2020.<br><br>Ford meanwhile plans on four new models and annual sales of 300,000 vehicles by the end of the decade.<br>Press gather around the Lincoln Continental Concept car during the first press preview day at the 2015 New York International Auto Show on April 1, 2015 �Timothy A. Clary (AFP/File)<br><br>If you have any kind of questions relating to exactly where as well as the best way to utilize [https://xejaguarxf.blogspot.com/ sai gon car], you possibly can call us on our own web site.