CARD Group is a reputable market research company
CARD Group is a company based in Belfast, Northern Ireland, that gathers information about target markets and customers for clients in Ireland and the UK to help them discover if there are people who want to buy their proposed product or service. In other words, it is a market research company. The business organisation was established in the year 2003 and works with high profile clients from a wide range of sectors, including retail, shopping centre, leisure, events, and town centre sectors. Clients CARD Group have worked with include: Lisburn & Castlereagh City Council, Antrim and Newtownabbey Borough Council, Standard Life Investments, Commerz Real AG, Westfield, Belfast One Business Improvement District, Jones Lang LaSalle, and Kentucky Fried Chicken. Clients are very important to the firm, being the resource upon which the market research agency depends. Efforts are made to meet and even exceed their expectations in every undertaking that is carried out.
What makes CARD Group stand out is the fact that they address the clients’ needs in a way that suits their current situation. In a way, they can be considered innovative in terms of marketing efforts. What is more, each problem is approached from a consumer perspective. Types of assignments the business organisation has worked on for their clients include: consumer profiling, analytical reporting, strategy roadmap, shopper tracking, spend tracking, and financial trending. The company specialised in market research UK ensures comprehensive end-to-end support network, subcontracting services and consultations across the research life-circle. Projects of all sizes enjoy the use of statistical and psychological resources, project initiation documentation, an on-site field manager, live progress monitoring and progress reporting, supply of data capturing tools, and experienced interviewers.
As the market research firm continues to grow, it will make sure to respect the values of honesty, partnership and value in their relationship with stakeholders. All contracts are executed based on the agreed terms and conditions, so there is no need to worry about unfair business practices. CARD Group are open and accountable to stakeholders on their own work. Social, economic and environmental responsibilities are honoured via corporate policies. Equally important is mentioning that the firm has taken steps to minimise the environmental impact and to promote positive environmental practices.
On the basis of the points mentioned above, it is clear that CARD Group have managed to position themselves high in the industry. The success of the company is attributed to these tried-and-tested market research methods. Another thing that sets CARD Group apart from market research firms is the fact that they ensure teams to perform market research at early and late opening times, if requested by clients. However, attention should be paid to the fact that the cost per response is higher compared to that of standard business hours.
CARD Group have clients throughout the UK and Ireland, and from a wide range of sectors. What the expert practitioners do is to reduce the distance between consumer perception and public opinion by using effective market research methods. Their perception in the marketplace shows that they have a high degree of success.
