Why Entrepreneurs Like Richard Branson Think They Are Invincible

Richard Branson floats in the sea after failing in Tấm lợp his attempt to Kite Surf across the English Channel on August 25, 2010.
Dan Kitwood tấm nhựa pvc giá rẻ / Getty





Richard Branson plans to stay on Necker Island during Hurricane Irma — even though Irma is a Category 5 hurricane and the British Virgin Islands lies directly in the path of the storm. Of course taking a risk like that is exactly the sort of thing Sir Richard loves to do.


And in spite of the fact that Branson says that the facilities on Necker Island had been built
 to withstand hurricanes and severe weather, but that "almost nothing" can withstand a Category 5 hurricane.

So why is he staying?

For one thing, the experience. Branson, like most entrepreneurs, loves trying new things — and like many ideas, sees the process as important as the outcome. "It may sound strange, but I consider hurricanes one of the wonders of the natural world," he wrote yesterday
. "Two powerful hurricanes, Earl and Otto, hit the BVI in 2010 and caused extensive damage. I beheld nature at its most ferocious. The power of the sea breaking over the cliff tops, the eerie hush when you are in the eye of the hurricane and then the roar of the winds, the lightning and the rain."

Yep. He wants to see Hurricane Irma. He wants to experience Hurricane Irma.